When you make the shape of the
Thursday, 29 July 2010
When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be perpetual. Once you brand your business, hang onto your brand. You?re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy?s fault. (Of course, I don?t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides.
chalkboard